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Meta Ads. Zero to One
A practical Facebook & Instagram ads course by Sambhav Jain
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The Disclaimer
A practical beginner program that teaches you to run profitable Meta ads, without guesswork, agencies or a big budget. Built by someone who manages ₹50Cr+ in live ad spend.
- Hinglish Videos
- Lifetime Validity
- Free Live Workshop
- 8 Video Lessons
- Certificate
- WhatsApp Community
Real Campaign Results
100%
Real Ads.
Now, stop boosting posts &
Run ads with the clarity and confidence of a real performance marketer, not someone copying settings from YouTube.
The
Skills.
7 skills · 1 clear path
A step-by-step program. Understand the Meta algorithm, build your first campaign, finish by running lead funnels that convert.
-
01.
Meta Algorithm & Campaign Structure.
How Meta's auction works, why some ads win and others don't, and structuring campaigns with the 1-3-3 rule for consistent results.
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02.
Ad Creative Strategy.
Hook frameworks that stop the scroll (pain, curiosity, contrarian openers) and ad copy that actually converts.
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03.
Audience Targeting, Done Right.
Broad vs interest vs lookalike: when to use each, why broad wins in most cases, and how to build custom audiences from your data.
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04.
Lead Generation Funnels.
WhatsApp funnels, Instant Forms and landing page flows that bring qualified leads at low CPL across real estate, coaching and e-commerce.
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05.
Reading & Acting on Ad Data.
CTR, CPL, ROAS, learning phase: what each metric means, what good looks like, and exactly what to fix when numbers go wrong.
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06.
Scaling Profitable Campaigns.
Vertical vs horizontal scaling, CBO rules and budget thresholds: the playbook for growing a winner without killing it.
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07.
Meta Pixel Setup & Retargeting.
Install the Pixel, set up conversion events, and build retargeting that converts warm audiences at 3–5x lower CPL than cold traffic.
This course is designed as a clear progression. Understand the algorithm first, build and test your creatives next, and finish by running funnels and scaling like top agencies do.
Video Testimonials
Become a
Performance
Marketer.
★★★★★
4.9 / 5 from learners
The
Blueprint.
7 lectures, 35 focused topics, a clear path from zero to your first live, profitable campaign.
Lecture
1
Why Meta Ads: the big picture.
5 topics · Included- 01.1Why Meta Ads is the most powerful paid advertising platform for businesses of any size
- 01.2The difference between organic content and paid ads — and why you need both
- 01.3How Meta’s algorithm decides who sees your ad and why that works in your favor
- 01.4Real-world industries where Meta Ads consistently deliver results — real estate, coaching, ecommerce, and more
- 01.5What this course covers and the exact skill you’ll walk away with by the end
Lecture
2
Setting up the foundation.
5 topics · Included- 02.1How to create and configure a Meta Business Manager account the right way
- 02.2Connecting your Facebook Page and Instagram Account to Business Suite
- 02.3Creating your Ad Account — currency, time zone, and settings that matter
- 02.4Introduction to Meta Pixel — what it tracks, why it’s critical, and how to install it
- 02.5A walkthrough of the Ads Manager dashboard — every section and what it does
Lecture
3
Campaign structure, decoded.
5 topics · Included- 03.1The three levels of every Meta campaign — Campaign, Ad Set, and Ad — and what each one controls
- 03.2What gets decided at the Campaign level — objectives and billing
- 03.3What gets decided at the Ad Set level — audience, placement, budget, and schedule
- 03.4What gets decided at the Ad level — creative, copy, and call to action
- 03.5A live breakdown of a real campaign structure so you can see exactly how it all fits together
Lecture
4
Targeting: who sees your ads.
5 topics · Included- 04.1The three types of audiences — Saved, Custom, and Lookalike — and when to use each
- 04.2Interest and demographic targeting — how to build a Saved Audience that actually works
- 04.3Custom Audiences — how to retarget website visitors, video viewers, and Instagram engagers
- 04.4Lookalike Audiences — how Meta finds new people who behave like your best existing customers
- 04.5Why broad targeting often outperforms detailed targeting — and when to trust Meta’s AI
Lecture
5
Ad creatives that actually convert.
5 topics · Included- 05.1The three creative formats — image, video, and carousel — and which works best for which goal
- 05.2The Hook Formula — how to stop the scroll in the first 3 seconds of any ad
- 05.3How to write ad copy that speaks directly to your audience’s pain points and desires
- 05.4Choosing the right CTA button — why the wrong button kills your conversion rate
- 05.5Creative best practices — dimensions, text rules, quality standards, and what Meta penalizes
Lecture
6
Ads Manager basics.
5 topics · Included- 06.1The most important metrics you need to track — CTR, CPM, CPC, CPL, and ROAS explained simply
- 06.2How to read your results and understand whether your campaign is performing or not
- 06.3Setting up custom columns in Ads Manager so you only see the numbers that matter to you
- 06.4Understanding the Learning Phase — what it is, how long it lasts, and what not to do during it
- 06.5How to identify a winning ad vs a losing ad using data — not guesswork
Lecture
7
Your first live campaign.
5 topics · Included- 07.1The pre-launch checklist — everything to verify before you hit Publish
- 07.2How to set up a complete Lead Generation campaign from scratch — step by step, live
- 07.3Meta’s ad review process — why ads get rejected and how to make sure yours gets approved
- 07.4What to monitor in the first 24–48 hours after your campaign goes live
- 07.5How to optimize, scale, and what to do next after your first campaign runs successfully
Instant access to all 7 lectures · Lifetime validity
Sambhav
Jain · Founder, adsbysambhav
Mentor's Philosophy
“I don't teach you to run ads. I teach you to think like a performance marketer.”
— Sambhav Jain
- Ad spend managed
- ₹0Cr+
- Active ad accounts
- 0+
- Industries served
- 0+
Ad spend managed
Active ad accounts
Industries served
Aim and the Agenda
This is not a YouTube playlist. It's a system. Learn how the algorithm thinks first, then the framework to build campaigns with predictable results, so you always know why an ad works and what to do next.
Enroll Now
Start
running
profitable
ads today.
One course. Everything you need to go from zero to your first working Meta campaign.
Offer ends in
00:00:00
₹749
₹2,999
75% off
- ✓ 7 video lectures, 35 focused topics
- ✓ Lifetime access, including future updates
- ✓ Certificate of completion
- ✓ Private WhatsApp community
Secure checkout · UPI · Cards · NetBanking · EMI
Questions?
Answers.
Meta Ads Zero to One is a structured beginner course on running profitable Facebook and Instagram ads. It covers the algorithm, campaign structure, creatives, targeting, lead funnels, Pixel setup, scaling and optimization, taught by someone managing ₹50Cr+ in client ad spend.
Yes. It starts from absolute zero: Business Manager setup, first campaign, everything. No prior experience needed, just a laptop or phone and the willingness to implement.
Yes. Lifetime access to all content, including future updates to the lectures, on any device.
Self-paced and recorded, so you can watch any lesson, any time. The Meta Ads Live Batch (₹4,999, 6–8 live classes with Sambhav) is available separately, and course students get priority access.
No account needed, since Module 1 covers setup from scratch. You can start practising with as little as ₹300–500/day.
Yes. A certificate of completion is issued once you finish all seven lectures, useful to show clients or employers.
Every student joins the adsbysambhav WhatsApp Community to ask questions, share campaign screenshots and get feedback from Sambhav and fellow learners.
This ₹749 course is recorded and self-paced. The Live Batch (₹4,999) is 6–8 live classes over 3–4 weeks with real-time Q&A, hotseats and feedback on your campaigns. Many students start here and upgrade later.
Contact with Sambhav